Yes, we print and mail seminar invitations! What we do differently is work with you to help make your seminar a success! Giving a great presentation does not always guarantee a profitable seminar. We specialize in helping with all the little details before and after the seminar.
Seminar Order Forms:
STANDARD SEMINAR MAILING INCLUDES:
We prefer to have 30 days before your first seminar date to complete an order. We can move fast on the design and printing but we cannot control the post office delivery times. There are three parts to a seminar mailing. The first part is the printing and mailing. The second part is the mail delivery and the third is when you want the mail to hit the mail boxes. Once we receive your proof approval and payment, we need 5 business days to print and mail your order. First Class mail is delivered in 1-5 days and Standard Pre-Sort is delivered in 3-7 days. We recommend having the mail start to hit the mail boxes approximately 15-17 days before the first seminar date.
A crucial step to having a successful seminar is finding a good seminar location. All you have to do is call or email us and let us know what area you would like to target. We will email you a list of locations with private banquet rooms. You then tell us which ones you like and we will call and check on pricing and availability. All you have to do is visit the locations that you are interested in and reserve the dates. Have someone sit in the back of the room and see if they can hear you. Will you need a microphone system? What is the best spot to stand while giving your presentation? Where will you have the check-in table? And what kind of table set-up is available?
We offer hundreds of different list choices. The most common list criteria used for seminar mailings are zip code, age, income and definite homeowners. Some other common list selections are (IPA) Income Producing Assets, women’s only, couples and home value. We can also break down the area by zip code, county, radius and carrier routes.
Best Days of the Week
We have found that, generally, the more choices you offer, the higher the response rate. We recommend putting at least three to four dates on your invitations. Tuesdays pull the highest response rate closely followed by Thursday, then Wednesday and Monday. In some areas Wednesday is a popular church night so that could affect your response rate.
We recommend using different days of the week and spreading the different seminar dates over a two week time period. If they are busy one week, they will attend the event the following week. Always check your local calendar in your community for local events that may impact your response rate. Some local events that could impact your response rate are school events, graduations, fairs, sporting events and other local events.
Reservation Scrub For Licensed Agents/Brokers
We are amazed every week at how many reservations we receive from other licensed insurance agents and brokers. We have found that other agents and brokers are not attending your seminar to do business with you, but to either cause a distraction to try and ruin your seminar or hand out their business cards at your expense. We scrub your reservations the week before your seminar against our database of 1.2 million licensed insurance agents and brokers. We then email you a list of any matches and will call and cancel them for you. Another option is to just put a check next to their name and when they check in for the seminar ask them, “You look familiar, what do you do for a living?’ Or you can ask them when you call to make the reservation confirmation callbacks.
Reservation Back Fill
Usually the first seminar date fills up the fastest and the last date is the lightest. Normally you can expect a 20% drop off of prospects who made a reservation and either cancelled before the date or confirm they will be attending and then do not show. These are prospects that could be potential clients but had to cancel at the last minute. All you have to do is email or call us and we will call them to see if they can make it to one of the other available seminar dates.
We use Tele-Direct for our RSVP service. They have over 200 employees and are located just north of Sacramento, CA. All calls are answered by a live operator 24 hours a day and 7 days a week. You will receive your own dedicated 800 number answered in your company name. Tele-Direct will gather the name, address, email and phone number from the caller. Usually only about 20% provide an email address. Each time you receive a new reservation, you will be sent an email. You can then login to the website to view all the information. You can download all your seminar information as an Excel spreadsheet. You can print name tags, an alphabetical sign-in sheet and mailing labels. Under the DRIP leads button, you can easily search your reservations by first or last name, phone number, seminar date and also easily locate cancellations.
New to Seminars or Just Getting Back into Them?
The seminar start-up program was created for financial professionals who have never done seminars or those just getting back into them. We include everything you need to have a successful seminar in one simple price. The price includes the list (age, income and definite homeowners), postage, mailing, help finding the best seminar location and negotiating the food costs, scrub reservations for licensed agents and brokers, calling all of your cancellations and no shows to help back fill your reservations, dedicated 800 number answered in your company name, two custom questions and downloadable name tags and sign-in sheet. Also included in the price are 30 Gold Fold Over Invites inserted inside an envelope that are shipped directly to your office to be mailed out to your existing clients or prospects.
In addition to the printing and mailing, for seminars we offer:
• Help finding the best seminar locations & negotiating food costs
• Scrub reservations for licensed agents and brokers
• Call wait lists, no shows and cancellations to help fill your seminars
• Include Client Bring a Friend invites with every order
• Appointment Setter coaching